Nei Lian Sheng

Founded in the Qing Dynasty (1853), Nei Lian Sheng is a shoes store specializing in manufacturing and selling cloth shoes. The founder named Zhao Ting who was an apprentice in shoes store with managerial experience, and later he found Nei Lian Sheng with investment from a general. According to the current situation, Zhao Ting believed that there were few shoes stores with professional manufacturing techniques in the capital, so he decided to open a shoes store that specially serves high officials and noble lords. The name Nei Lian Sheng also has a profound meaning: Nei refers to the royal court in Chinese, and Lian Sheng means that customers who wear shoes of the store, he would get promoted and have a successful career.

With its high quality and fine meaning, shoes made in Nei Lian Sheng received a great popularity among the upper class. Later, because of continuous wars, Nei Lian Sheng lost plenty of its wealthy customers and started to turn to the ordinary people. And after liberation, it has started the market for women and children.