LEGO

LEGO opened its third flagship store of Asia in Beijing. Located at Wangfujing Street, one of the most popular shopping and entertainment areas in the capital, the 626-square-meter store creates a paradise for LEGO fans through large-scale 3D models.
Highlights:
Chinese-style Models
Here, visitors can see the giant eaves inspired by the Forbidden City (made out of 2.2 million LEGO bricks), scenes showing the Great Wall and traditional Chinese-style sedan chairs, models of guardian lions and mosaics of guardian dragons.
Manifold Products
As the flagship store, it serves almost all products of LEGO and the most updated products are available as well. The Chinese-style models are can’t-miss like the Great Wall, Dragon-dance and the hottest New Year's Eve Dinner series.
Other highlights of the LEGO Store Beijing Wangfujing include:
Themed Immersion Portal – Children can enter into this unique experience and look into a whole themed world of LEGO.
A Brick Pathway – A pathway with LEGO bricks create a moment of discovery and connection with the brick and the brand.
Minifigure Me – Minifigure Me invites visitors to learn what LEGO Minifigure they are by pressing their palm onto a special device.