Through mobile applications and smart tourism technologies, BOM Xifanli combines elements of immersive role-playing games, trendy culture, AR games, game scenes, organs, props, dress-up and competition, etc.
Tel:
010-62340425Duration:
1 DayOpening Hours:
Monday to Friday 10:30-24:00BOM Xifanli takes the operation concept of establishing new consumption center, driving new consumption brand, promoting the development of new consumption mode, creating a "meta-universe" offline consumption, and integrating traditional consumption, cultural consumption and experience consumption.
Through mobile applications and smart tourism technologies, BOM Xifanli combines elements of immersive role-playing games, trendy culture, AR games, game scenes, organs, props, dress-up and compet...
BOM Xifanli takes the operation concept of establishing new consumption center, driving new consumption brand, promoting the development of new consumption mode, creating a "meta-universe" offline consumption, and integrating traditional consumption, cultural consumption and experience consumption.
Through mobile applications and smart tourism technologies, BOM Xifanli combines elements of immersive role-playing games, trendy culture, AR games, game scenes, organs, props, dress-up and competition, etc., with the project's scenes, special culture and business. It customizes immersive live-action game business. By creating an immersive space that combines virtual reality and dissolves the boundary between online and offline, it can bring a new form of consumption for Gen-Z and an upgrade for traditional business, and allows consumption and socialization to return to offline.
The store features five major categories, more than 200 types and nearly 400 bird-themed products, including small otters praying with their eyes closed, cute squirrel key chains and long-beaked kiwi dolls.
SOLANA Blue Harbor, located beside Zaoying Station of Subway, is famous for its exotic architectural style and natural scenery. The annual light festival here is aesthetic, fun, and impressive.
Shinguang Shopping Street is located in Ginkgo Avenue of Yuanmingyuan Park. With light and shadow, the 2,200-square-meter space reproduces original scene of the market 100 years ago. Shiguang Shopping Street also provides tourists with a rich taste experience. They can not only eat Zha Jiang noodles, Beijing yogurt, syrup of plum, Arctic Ocean and other Beijing food, but also go to the "Western Fantasy" cafe, order a cup of coffee, and quietly feel the splendor and mystery of the palace.
"Xifanli" is the homophone of "like you" (xi huan ni) in Chinese. "xi" is the meaning of happy, "fan" is the term of ACGN culture (Animation, Comic, Game,Novel), and "li" is a symbolic place name concept. "BOM" is an onomatopoeic word, meaning that it is very hot and exhilarating, which contains the expectations of the creative team.
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Promotional Centre of Beijing Municipal Bureau of Culture and Tourism (Beijing Tourism Operations Monitoring Centre). All rights reserved.